Dear Audio Clients,
Have you ever wondered why you have your favorite retail stores, restaurants, cafe's and malls? Aside from their great products and services, you feel at home shopping or eating there. The answer is - Store ambience. To truly create a vivid experience for shoppers, retailers invest a lot to take their brand to the shoppers senses.
According to a survey of 1,000 female shoppers in UK, store ambiance is more important than location and service.
Let's zoom in on one of the most overlooked senses that makes an excellent store ambiance - Sound. Nowadays, I'm happy to see that a lot of retail store owners are now becoming aware that Sound is key to stimulate purchasing behavior. It calms and makes shoppers stay longer for a pleasant buying experience.
Let me introduce to you one of my clients - Donna Pacho, VP of Townes Inc. A second generation executive, she sure knows that store ambience is important for their customers. Townes Inc. is a 45 year old company in Pasay road, Makati City. They offer quality designer fabrics and home accessories sourced around the globe. It's also the go-to store of the country's top interior designers for their big projects.
From left to right: Mrs. Elita Pacho (President), Mickey Villa (Audio Artist Manila) and
Donna Pacho (Vice President)
Donna approached me to upgrade their sound system. The old system consisted of different home/commercial speakers put together by an electrician (not an audio specialist) that resulted in uneven sound levels through out the shop floor.
Because it had home audio speakers, they were limited to put speakers on some corners only, which resulted to some spaces not receiving any music at all. She wanted to make sure that the new store's audio was heard in every zone of the shop floor (two floors) as well as the basement parking.
Quad speakers (UK brand) were used on this project
Almost all subspaces have a dedicated speaker
We also integrated their existing paging mic for easier communication through out the shop floor.
Donna wanted to add a modern touch by infusing a playlist that reflects the time of day. From Diana Krall to the upbeat music of D'Sound that will surely fill in a lazy afternoon.
Donna wanted the convenience of an Apple Ipod source to their advantage. We used Apple Lossless files (ALAC) over compressed MP3 files for better sound quality. She also made sure that her mom, Mrs. Elita Pacho, President of Townes Inc., could still pop a CD from her huge collection garnered through the years. Her mom knows the sound quality of original CDs. It was so cool that she has a CD of Tony Bennett's duet with Lady Gaga (Cheek to Cheek album) playing whenever she has a meeting with her loyal clients. For this one, an Onkyo 6 disc changer was also installed.
Now, their clients feel more relaxed finding their perfect designer fabrics for their dream projects. Even the whole staff of Townes feel great working everyday. Thanks to their passionate VP of Townes Inc., Donna Pacho, who constantly thinks of clients as well as their loyal staff.
If you need help in creating the proper sound ambiance on the following:
- Retail stores
- Malls
- Cafés
- Restaurants
- Bars
- Hotels
- Resorts
- Spas
- Salons
Or any other business that requires a quality sound system installation, just send me an email at: audioartistmanila@gmail.com
